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Communications and Public Affairs

Chart your path forward

Another election.

Regulatory changes.

Tariffs.

Trade disputes.

Supply-chain disruptions.

Geopolitical tensions.

This list goes on. In times like these, how companies and organizations engage with government, regulators and their wider stakeholder community can make all the difference — not only to manage risk, but to uncover new opportunities.

At FGS Longview, we see firsthand how the stakeholder landscape has changed and is continuing to change. Today, stakeholder briefings, investor presentations, media statements and other routine communication carry greater potential impact. Decisions made in one corner of your business can quickly ripple out, affecting relationships with government, investors, employees and the communities you operate in.

In this environment, a comprehensive, more strategic approach to stakeholder engagement is essential. Here are three practical tactics for reducing risk and planning confidently.

1. Map your stakeholders and look beyond the obvious

It’s natural to focus on the audiences you interact with most often. But today, risk can emerge from unexpected places. As Elon Musk has shown, the politics of a founder or executive team member can quickly influence customer perception, public opinion, and how politicians view an organization. Taking the time to identify and understand all your stakeholders — including Indigenous partners, employees, and political audiences — gives you a clearer view of the landscape and helps you anticipate challenges before they arise.

2. Treat communications as a strategic asset

Public-facing communications, whether intended for investors, regulators, or customers, are increasingly scrutinized. They can directly influence regulatory reviews, FDI clearance, perceptions of your brand and leadership team, and your ability to raise funds. Treat communications as essential to all that you do. Ensuring your messaging is clear, consistent, and coordinated across channels will help support your business goals.

3. Prepare for the unexpected

Disruptive events like trade disputes and market consolidation can quickly change the context in which you operate. A well-considered approach to stakeholder engagement allows you to respond thoughtfully, maintain credibility, and strengthen relationships when it matters most. In turbulent times, the political capital you’ve built with key stakeholders may just be your best way to stay on course.

How we can help

Our role is to help you find clarity in complexity. We provide insight, guidance and a steady hand as you navigate uncertainty. If you’d like to discuss how we can support your business or organization, we’re always here to help.

Get in touch: inquiries@fgslongview.com